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My Verdict on Audi’s Green Police

by Jeanne on February 8, 2010

I really only watch the Super Bowl for the commercials so when Audi’s commercial came on, I found myself smiling and laughing the whole way through.  So from my chamber,  here are my simple mainstream mom striving-to- become-more-eco-aware thoughts.

  • I comply very well in some areas such as bringing my own bags and recycling that battery.  And yes, maybe in my mind I “arrest” that person asking for plastic as well as my neighbor  when I see some “contraband” spilling out of their recycle bin.  Even though I am not a die-hard greenie as the following confessions will show, I’ve got to say that environmental attitudes can be a little too much sometimes regarding others habits or lack thereof.
  • I am guilty on some accounts as well  - like not composting my food scraps yet.  And it could have been me standing there at the sink getting ready to toss the rind.  Every day I find myself thinking, “Gee, I’ve got to start composting!!”  So to see the spotlight come through the window with the Green Police zeroing in was motivating!  I also would get in a little hot water, well with the hot water temperature in my shower on occasion and certainly in my hot tub… if I had one.
  • My 2003 crossover SUV with 115,000+ miles would definitely be taken into custody.  It just happens to be what I have at the moment and it works in our budget since it’s paid off.  When the time comes, we’ll take a closer look at these green cars but we may very well end up buying a pre-owned version of something that fits our budget and kid carting lifestyle.

Aside from just taking the commercial too seriously, (aren’t Super Bowl ads  meant to be fun), here is my all-over-the-road verdict:

  • Maybe all the fuss by some is that they are not ready to face up to their guilty conscience since they are not incorporating any “green” habits but maybe know deep down inside they should.
  • And maybe the fuss on the environmentalist side is that they really don’t like how their attitude is depicted at times.
  • I would also like to think Audi took into consideration the potential reference back to the Nazi-era “Green Police”  which I can actually see causing issue for those who read more into it.  But most of us probably did not connect the dots since the term “green” has been done to an extreme over the last few years.  And as the publisher of  The Green Samaritan, I believe I may be an offender too.
  • And finally – global warming or not – these are still good habits to consider like driving a more fuel efficient car.   Something I can definitely live with for the rest of my life.

So I say lighten up and laugh.  Now please excuse me as I have five minutes to make a call to order a kitchen composter!

In the meantime, what’s your verdict?

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To recap, we’ve acknowledged, recognized, and purchased.  Then in step four we mastered the four phases of environmental consciousness.  Now we wrap it up with the final steps.

5. Forgive yourself of those past eco-sins.  The past is the past, let go and move on.  Now better equipped with both knowledge and tools, you should never falter again.  Plus check out this earlier post to learn how it pays to bring your bags too. Read the full article

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